August 18, 2025
LITTLE ROCK, Ark. — With the start of the school year well underway, the Arkansas State Police Highway Safety Office wants to remind motorists to be more aware of pedestrians and bicyclists on our roadways all across Arkansas. To help achieve this goal, the “Drive Aware” campaign will run from August 18 through August 24. This initiative aims to raise awareness surrounding road safety for our most vulnerable road users.
According to recent data, pedestrian fatalities in Arkansas reached a 10-year high in 2020, with 81 tragic deaths. However, in 2023, although there was a 9% decrease in pedestrian fatalities, they continue to remain high at 74 fatalities. Also in 2023, statistics reveal there were 11 bicyclist fatalities, which is nearly double the number of fatalities in 2022. Urban areas remain particularly hazardous, accounting for 70% of pedestrian and 67% of bicyclists fatalities.
“Our goal is simple yet crucial — encourage road users across the state to help protect the lives of pedestrians and cyclists who are often at a higher risk on our roads,” said Arkansas Public Safety Secretary Colonel Mike Hagar. “With school starting back all across the state, we want everyone following safety guidelines and staying alert. Together we can prevent unnecessary tragedies and ensure Arkansas is a safe place for all road users.”
The “Drive Aware” campaign will focus on critical safety tips for motorists and vulnerable road users. For motorists, the campaign highlights the importance of avoiding distractions, adhering to speed limits and being particularly cautious at crosswalks. Cyclists are urged to wear helmets, check their brakes and follow rules of the road, while pedestrians are reminded to use sidewalks, cross at designated areas and remain vigilant of their surroundings.
For more information on pedestrian and bicycle safety, visit https://www.nhtsa.gov/road-safety/bicycle-safety or https://www.nhtsa.gov/road-safety/pedestrian-safety or call the Arkansas Highway Safety Office at (501) 618-8136.
Additional Information Contact:
ASP Highway Safety Office – Bridget White
(501) 618-8230
[email protected]