October 6, 2025
LITTLE ROCK, Ark. — To enhance pedestrian and bike safety across Arkansas roadways, the Arkansas State Police Highway Safety Office is launching the “Extreme Safety” campaign. Running from October 6 – 18 and aligning with National Pedestrian Safety Month, this initiative aims to address the pressing concerns surrounding road safety for our most vulnerable road users.
According to recent data, pedestrian fatalities in Arkansas reached a 10-year high in 2020, with 81 tragic deaths. The 2023 statistics reveal there were 74 pedestrian fatalities. Urban areas remain particularly hazardous, accounting for 70% of pedestrian fatalities, with most incidents (78%) occurring between 6 p.m. and 6 a.m.
“Many of us fail to realize that pedestrians and cyclists are often at higher risk on our roadways,” said Arkansas Public Safety Secretary Colonel Mike Hagar. “Whether walking, cycling or driving, every Arkansan can help make Arkansas a safer place for all road users by staying alert, following safety guidelines and taking responsibility for road safety.”
The “Extreme Safety” campaign will focus on critical safety tips for motorists and vulnerable road users. For motorists, the campaign highlights the importance of avoiding distractions, adhering to speed limits and being particularly cautious at crosswalks. Cyclists are urged to wear helmets, check their brakes and follow road rules, while pedestrians are reminded to use sidewalks, cross at designated areas and remain vigilant of their surroundings.
For more information on pedestrian and bicycle safety, visit https://www.nhtsa.gov/road-safety/bicycle-safety or https://www.nhtsa.gov/road-safety/pedestrian-safety or call the Arkansas Highway Safety Office at (501) 618-8136.
Additional Information Contact:
ASP Highway Safety Office – Bridget White
(501) 618-8230
[email protected]